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01 / THE STUDIO
Creativity with intention.
Bold Point is a creative agency where strategy meets strong visual thinking. We create identities, experiences and content designed not simply to look good—but to communicate clearly, connect intentionally and leave a lasting impression.
BOLDPRECISECONSIDERED
02 / SELECTED WORK
Proof is in the work.
Selected projects and creative work from across our agency experience.
Studio PM
BRAND IDENTITY / ART DIRECTION / 2019
Nespresso
DIGITAL CAMPAIGNS / PRINT / 2019–22
Identity Studies
BRANDING / LOGO DESIGN
Working with Printers
EDITORIAL / PRINT DESIGN
Basquiat
BOOK DESIGN / EDITORIAL
Gae Aulenti
EXPERIMENTAL / 2D–3D DESIGN
A selection of creative projects and brand work.
03 / SELECTED BRAND EXPERIENCE
Brands we’ve worked with.
A selection of brands and organizations we’ve collaborated with.
Nespresso
Coca-Cola
L’Oréal
Export Development Canada
Chevrolet
Petro-Canada
Maybelline
Royal LePage
Bayer
Sam’s Club
Similac
Jeans Atelier
Aiguisatek
LBM
Selected collaborations and brand experience across our team’s creative work.
04 / WHAT WE DO
Considered design. Lasting impact.
01
Brand Identity
Strategy, logo systems, visual identity, brand guidelines and collateral.
02
Web & Digital
Website design, landing pages, digital campaigns and creative assets.
03
Print & Editorial
Brochures, catalogues, packaging, presentations and print design.
04
Social & Content
Content strategy, social design, photography and video direction.
05
Creative Direction
Campaign concepts, art direction, launches and ongoing creative support.
05 / BEHIND BOLD POINT
Design with a point of view.
YARA ZEIDAN / FOUNDER & CREATIVE DIRECTOR
Hi, I'm Yara.
I'm the designer and creative thinker behind Bold Point Agency. With more than eight years of experience across art direction, branding and visual communication, I've worked with established brands and growing businesses to create work that is both compelling and considered.
My approach is collaborative, curious and detail-driven. Before deciding what a brand should look like, I want to understand where it's going.
